WRITING THE “RIGHT” BOOK PROPOSAL

 

            Writers will spend months, even years, researching and writing a book. And yet when it comes to the single most important piece of writing they will ever do, they slap an introduction down on a piece of paper and describe in “too many” words how their unbelievable manuscript will sell millions. Before the editor even finishes the book proposal letter, she rolls her eyes, sighs, and tosses the letter, sample chapters, and proposal into the slush pile.

            Another one bites the dust.

            The question here is not “What is the key?” but “Does a key even exist that unlocks the door to publishing houses?” The answer is, “yes.” Nevertheless, it’s not a magical key. Even if the key does open the door, that’s doesn’t mean that you or your book get to stay.  It does mean, however, that you might likely be invited in again. And again. And, who knows…maybe next time you’ll be asked to stay.

            First, avoid proposal pitfalls.

            1. Don’t write to trends just to write to trends. Be passionate about your subject. An editor can spot a phony from miles away.

            2.  PROPERLY FORMAT YOUR MANUSCRIPT.  Yes, I am yelling here.

            3.  Don’t be patronizing or try to charm your way into an editor’s arms. Editors do like humor, but if your humor tries to cover up less-than-professional writing… forget it.

            4.  Don’t keep the editor in the dark.  In other words, tell how your book is going to end.  Yes…give away that ending.  It might just sell the book.

            5.  Know why is your book different from others out there.  If you don’t, how can an editor?

            6.  Even in your proposal, allow the editor to hear your “voice” and “understand your story.”  Be clear and concise.

            What your proposals should include:

            FICTION PROPOSAL

            Cover page (no more than one page)

            Sample Chapter(s): at least one, no more than three

            Narrative/Outline: describing “all” of the book

            Author biography

             Might also include:

            Endorsements

            Clips/Samples of published works

            Reviews of work

            NON-FICTION PROPOSAL

            Cover Page (No more than one page)

            Detailed outline of every chapter

            Author biography

            Sample Chapter(s): at least one, no more than three

            *Summary of book project

            Table of Contents (if book is not a narrative of untitled chapters.)

            Might also include:

            Endorsements

            Clips/Samples of published works

            Reviews of work

            *SUMMARY OF NON-FICTION MANUSCRIPT:

            WHO: Targeted “Audience”

1st WHY:  Why did you write the book?

2nd WHY: Why do you think it will draw audience?

            1st WHAT: What is the subject matter

            2nd WHAT: What books compete with yours?

            3rd WHAT: What sets your book apart from other books on the same subject?

            4th WHAT: What will you do to promote the book?

            Lastly, whether a novice or experienced writer, approach editors with confidence. Let them know you’ve done your homework on their publishing house. Know the books/stories they’ve published. Know their authors. And more importantly, know their audience. This knowledge reveals diligence and sincerity toward your work.

            And this knowledge may well “close” out the deal.